The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.
quot;The Driver" is specialist in a rare business: he drives getaway cars in robberies. His exceptional talent prevented him from being caught yet. After another succeeded flight from the police, a self-assured detective makes it his primary goal to catch the Driver. He promises remission of of punishment to a gang if they help to convict him in a set-up robbery. The Driver seeks help from the player Isabelle to mislead the detective.